The Cerebral Palsy Associations Of New York State’s Metro Services Has Chosen BRANDEMiX To Brand And Launch An Employee Communications Campaign

The Cerebral Palsy Associations of New York State’s Metro Services has chosen BRANDEMiX, the NYC-based communications consultancy known for innovative branding around human resources initiatives, to brand and launch an employee communications campaign in support of their new strategic plan.

Of Metro Services’ 1,600 employees, 1,100 work offsite providing direct support in group homes and elsewhere in the community.

“A dispersed staff performing on-site services poses unique communications challenges,” says Janis Pshena, VP of Human Resources for Metro Services, ”especially when attempting to implement a new strategic plan.”

According to a Flinders University report, worker isolation is one of the issues that contribute to the high turnover in the direct care profession.

“Successful internal branding and communication means higher retention which translates into long-term cost savings and improved quality of service,” says Jody Ordioni, President of BRANDEMiX. “We’re implementing a series of solutions that inform staff, convey employer support, and inspire a sense of teamwork around the new strategic goals.”

Metro Services’ new strategic plan will guide the organization through 2013 as they work to promote personal choice and independence, and enhance the quality of life for individuals with disabilities.