Monday, May 24, 2010
Your Recruiters Could be Killing Your Brand.
A close friend of mine landed the job of her dreams last week. Competition was fierce, the testing process was exacting and the interviewing process connected her with very impressive representatives of the firm.
Yet when the offer package came, there was a significant typo, which could have translated into several thousand dollars of unintentional income to my friend.
Of course my friend pointed out the error, and new docs were drawn up but something sad happened in the interim. (What do you do when the cover letter has a typo?) A bit of tarnish on the brass ring.
There are many phases in the recruiting process including
Preparing for the New Hire
Offers and Regrets
How your recruiters (internal or external) handle each part shapes impressions, positive or negative of your brand.
If your brand is about Delivering the Wow (Zappos), then I want to be just as wowed with the recruiting process as I am when my shoes arrive. (I was.)
Your brand beats through everyone. If your internal team needs a primer or reminder, call BRANDEMiX to schedule me for your next internal meeting.