Based on the growing number of invitations I receive to veet-ups (webinars), meet-ups, workshops and conferences, I know that social media marketing has captured everyone's attention in a big way. We have truly embraced the concept of creating dialogues with our fans, and relationship building with our key interest groups.
I say above that "we have embraced" but it really isn't "us", is it?
Have you "down-sourced" the project to the summer intern you hired? Have you "out-sourced" it to your agency partner?
Search a job aggregator and you will find a handful of Social Media Marketing Directors, Strategists and Managers but more frequently, interns.
It is not surprising that we are unwilling to commit dollars to the ownership of communications that we can't measure the value of, but at the same time, the stewardship must be held by someone with vested interest in success of the program.
Your agency/PR partner can help you with the learning curve and messaging but actions need to happen within the company, not outside of it. The voice needs to be framed authenticity, and a person we can engage with. That person needs to be a permanent member of your team.
Your intern may be gone in September but your Digital Brand is forever.
Join the conversation and the Linked In group Your Digital Brand.