Employees join companies and leave managers. But how they leave is up to them. Conversations that were once shared with friends are now shared with friends, friends of friends and the world. And people, especially Gen Xers, discuss bad experiences almost 4x as much as good ones.
Here are 3 things you should be doing to make sure that your Employer Brand is thriving in a digital world:
1. Bi-directional communications: Make sure that you are creating listening opportunities from the bottom up. Provide safe ways for employees to discuss manager and co-worker issues.
2. Exit interviews: To ensure complete and accurate information, they should be conducted by a third party company, not someone on your staff.
3. Training: Add social media guidelines to your ethics and compliance training. Are employees blogging about the workplace or "friending" their vendors? Create policies and consequences.
4. Manage your digital reputation: Glass Door, Jobvent, Vault-- the tools are there. Make the time to use them, or get some help from the outside.