Absenteeism costs American businesses around $200 billion a year. Promoting wellness at your company not only reduces these losses but lowers your health insurance costs. You may already have bike racks in your parking lot and healthier snacks in your vending machines, but that’s not enough to increase your workers’ health and productivity. Below are four ways, from low-tech to cutting-edge, to keep your employees committed to staying healthy.
1. Copy Costco
The future of corporate wellness programs is to make them social. Wellness-only Facebook pages allow employees to check contest deadlines, share advice, and give each other encouragement. Costco’s Facebook page is particularly effective in getting information to its employees, answering questions, and posting photos of activities.
Similarly, Facebook Events lets companies invite employees to marathons, health screenings, and other activities. Make you let the world's most popular social network work for you.
2. Scratch That Itch
3. Game the System
Virtual gaming is the next step, and software tools like Bunchball’s Nitro can apply game mechanics to any campaign, including corporate wellness. Participants can earn points and rewards each time they take a health quiz, practice for a marathon, or for each day they don’t smoke. Games appeal to people’s innate love of status and competition. New challenges and an ever-changing online leaderboard can ensure that everyone participates, anyone can win, and no one ever gets bored.
4. Life Support
Another social aspect to a wellness program is the support group. Biking and running groups get to exercise together, but the workers trying to quit smoking, or eat healthier, or manage stress are often left to fend for themselves. Creating a group lets them support each other and reward each other’s success. A support group could be a half-hour weekly meeting (with or without management), a special site or message board on your intranet, or a public social support site like 43Things.