Monday, July 4, 2011

Social Media Starts to Sizzle

I just wanted to express a few quick thoughts before the holiday weekend.

It’s an exciting time at BRANDEMiX. We have new projects, new clients, new staff, and a new, larger office space that’s designed for collaboration.

Things are changing in the social media world as well. Foursquare's recent partnership with American Express shows that mobile marketing has a big future. Google+ hopes to compete with Facebook at the same time that Skype, now owned by Microsoft, is integrating more closely with the social network giant. Amidst all this, MySpace’s sale to Specific Media at a $545 million loss closes a major chapter in the history of the internet.

Many of you will be enjoying the holiday weekend but still updating your Facebook, Twitter, and LinkedIn profiles, still checking in on Fourquare and  uploading videos to YouTube. But is it for work or pleasure? Are the borders between the two coming down?

That’s something I’ll explore in the coming weeks, along with more spotlights on Social Media Superstars. I’ll also introduce you to my own superstar, the Director of Digital Branding at BRANDEMiX.

Until then, have a happy Independence Day.

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