Monday, March 12, 2012

A sneak peek at Brands Undercover

BP was responsible for the worst oil spill in history. Among its many consequences were some drastic effects on the company's talent acquisition. How did the BP careers site change both during and after the disaster?

Coke and Pepsi were invented in the same part of the country, eight years apart. But Interbrand values Coke at $71.8 billion, while Pepsi is valued at only $14.5 billion. The products are virtually identical, so what's the $55 billion difference?

What do the employer brand taglines of Google, Marriott, ENGlobal, and the Virginia National Guard all have common? And why is that a bad thing?

Discover the answers to these and other questions at Brands Undercover: A Behind-the-Scenes Look at Authentic Employer Branding in the Digital World. 

Hosted by the President of Brandemix, Jody Ordioni, this hour-long presentation is a funny and honest look at how major companies are succeeding, and failing, at employer branding. Whether you're beginning your branding efforts or re-branding a well-known name, Jody's insights will ensure that your brand is clear, consistent, and compelling.

Register now for this FREE event, which includes a complimentary breakfast.

Monday, March 19, from 8:30-10:30 a.m. at the New York Times Building in NYC.

We hope to see you there!

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