Coke and Pepsi were invented in the same part of the country, eight years apart. But Interbrand values Coke at $71.8 billion, while Pepsi is valued at only $14.5 billion. The products are virtually identical, so what's the $55 billion difference?
What do the employer brand taglines of Google, Marriott, ENGlobal, and the Virginia National Guard all have common? And why is that a bad thing?
Hosted by the President of Brandemix, Jody Ordioni, this hour-long presentation is a funny and honest look at how major companies are succeeding, and failing, at employer branding. Whether you're beginning your branding efforts or re-branding a well-known name, Jody's insights will ensure that your brand is clear, consistent, and compelling.
Register now for this FREE event, which includes a complimentary breakfast.
Monday, March 19, from 8:30-10:30 a.m. at the New York Times Building in NYC.
We hope to see you there!