Pinterest has proved that
there is still room for innovative new sites on the social media landscape.
Like Facebook and Twitter, it’s a simple idea that seems obvious in hindsight.
So what social media sites
are on the horizon that might be the next Pinterest? I’ve scoured the internet
to find three sites to keep on your radar. (No need to thank me.)
Chill
Chill is like Pinterest for videos. You can
comment on or share others’ videos, just like Pinterest. Chill gives you
several options for “like” – you can give a smile, laugh, wow, frown, or
love. You can also create video groups, like a pinboard. Note that you’re
required to link your Facebook account to your Chill account when you sign up.
How your brand
can use it: Chill is wonderful if you have lots of video content that you want to host
somewhere besides Facebook, where videos get forgotten by users, or YouTube,
where they’re buried under thousands of new posts. Chill is a more
organized site, distinct from the noise of YouTube or the professional films of
Vimeo – a perfect place for a brand to grow an audience.
Pinwheel
Caterina
Fake, the co-founder of Flickr, created this Foursquare-like app that lets you attach
virtual notes to real places. You can leave notes or photos publicly or just
for friends. Pinwheel’s interface
promises to be even easier than checking in on Foursquare or Facebook. Notes
can be anything from travel tips to restaurant recommendations to scavenger
hunts. The site is still in beta, but anyone can register for an invitation.
How your
brand can use it: Shops and restaurants can post stories, images, ads, or
discounts at their locations on Pinwheel. Real estate firms can post information about
their properties around the city. You can network with relevant local
businesses – or attractions or landmarks – by posting a connection that your
brand shares with those sites. All of the local discovery generated by services
like Yelp will apply here, with an even stronger social bond.
Prismatic
Prismatic is a newsfeed that sends you stories based on who
you follow and retweet on Twitter, what posts you like on Facebook, and any
other topics you select. Each item includes an excerpt, an image, and a few
quotes from any friends that have shared it. It’s like a more advanced, focused
version of searching for keywords on Twitter.
How your brand can use it: You may be missing out on news or content that’s
related to your brand. Prismatic can find that information and bring it right
to you. Twitter’s newsfeed can be too fast and Facebook’s can be too slow;
Prismatic hopes to find the balance and show you a wider array of information
that’s relevant to your brand’s needs.
Keep your eye on Chill, Pinwheel, and Prismatic in the coming months. As
unique sites that combine familiar functions in imaginative ways, they’re the
perfect places for your brand to stake a claim before your competitors move
in.
**Don't forget: Mother's Day is Sunday. It may be time to post those baby videos on YouTube! **
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