Jobvite just released their annual Social
Job-Seeker Survey, which tracks social media use by people looking for
work. The changes from last year’s survey are eye-opening. They show that social
media is now a major part of talent acquisition -- and will only keep growing.
Jobvite talked to more than
2,000 adults. 60% were currently employed and 86% had at least one social media
profile. One item that grabbed my attention was that only 318 of the 1,266
workers were not open to a new job;
that means more than 60% of employees are willing to leave their current
workplace.
Let’s get to the numbers:
16% of
respondents said an online social network directly
led to their current or most recent job. In fact, 15% said they found their favorite or best job on Facebook.
Social media is becoming a
search engine for job-seekers. 34%
of respondents say they’ve used Twitter to find work. 38% have used LinkedIn, while 52%
have used Facebook. I’ve heard people joke that they only visit LinkedIn when
they’re looking for a job, but apparently half the country isn’t going even
that often.
Speaking of Facebook, 14% of respondents said they
specifically “searched for jobs” on the network. 20% said a contact shared a job opportunity on Facebook. 9% used it to research an employer
before or during the application process; how does your organization’s Facebook
Page look to job-seekers?
In fact, we can look at
Facebook from the recruiter’s point of view. Jobvite recently asked
recruiters about content they found on candidates’ Facebook profiles. Their
answers may affect job-seekers everywhere.
78% of
recruiters had negative reactions to content involving drug use. 66% didn’t like sexual content and 61% didn’t like profanity. Even if
you’re a sober, chaste, polite employee, you should proofread your posts – 54% of recruiters had negative
reactions to poor spelling and grammar.
Content that generated the
most positive reactions? Anything involving volunteer work or donating (66%) and membership in a professional
organization (80%).
It’s clear that job-seekers
are using social media to connect with recruiters, employers, and each other.
They’re researching companies before they apply and updating their profiles
with professional information. They’re even starting to search for jobs
directly on social sites, which should give Monster and CareerBuilder something
to think about.
If you’re interested in
joining this exciting trend and recruiting on social media, Brandemix has
plenty of experience. We’d love
to hear from you.
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