As the year comes to a close, I’m looking back at this year’s most popular blog posts. The topics range from examples of the best social media to some of the worst, and from internal branding to external. In case you missed them, here are the BrandeBlog’s five most-read posts of 2012.
2012 brought us a number of recruiting studies that turned conventional wisdom upside-down. How many employers said they had an employer branding strategy? How many employees leave a company for reasons other than money? How many companies plan to increase their investment in employer branding? The answers may surprise you.
Sometimes you can learn more from a failure than a success. That was certainly true of our story on McDonald’s Twitter debacle, in which an innocent hashtag was taken over by critics and pranksters in a matter of hours. See how McDonald’s reacted and learn what to do (and not to do) when your brand encounters a similar social media crisis.
The best social sites have stated goals: Facebook is for friends, LinkedIn is for business, Instagram is for photos. But what about Foursquare? Is it for sharing local finds with your friends? Posting reviews for strangers? Competing for discounts with other customers? Discover Foursquare founder Dennis Crowley’s answers to these and other tough questions in this post.
Ever come out of a social media planning session with your head spinning? New forms of marketing have created new buzzwords like optimize, reciprocity, and engagement. But you don’t have to learn all the jargon to have a successful social media campaign; you only need to answer three basic questions.
The most popular post of the year was an exploration of State Farm’s social media recruiting. The insurance company has a dedicated Facebook Page and answers questions and comments within 24 hours. The State Farm careers site features videos testimonials from interns, a rarely seen part of a company’s workforce. Finally, State Farm’s interactive website takes online recruiting to a whole other level. See how your brand can attain “Superstar” status here.
What do these posts' popularity tell us? That there a lot of people with an interest in – and a need for – social media trends, marketing, and branding. As it so happens, they are also specialties of ours!
Put Brandemix on your to-do list for 2013; we want to be popular, too.