As the year comes to a close, I’m looking back
at this year’s most popular blog posts. The topics range from examples of the
best social media to some of the worst, and from internal branding to external.
In case you missed them, here are the BrandeBlog’s five most-read posts of
2012.
2012 brought us a number of recruiting studies
that turned conventional wisdom upside-down. How many employers said they had
an employer branding strategy? How many employees leave a company for reasons
other than money? How many companies plan to increase their investment in
employer branding? The answers may surprise you.
Sometimes you can learn more from a failure
than a success. That was certainly true of our story on McDonald’s Twitter
debacle, in which an innocent hashtag was taken over by critics and pranksters
in a matter of hours. See how McDonald’s reacted and learn what to do (and not
to do) when your brand encounters a similar social media crisis.
The best social sites have stated goals:
Facebook is for friends, LinkedIn is for business, Instagram is for photos. But
what about Foursquare? Is it for sharing local finds with your friends? Posting
reviews for strangers? Competing for discounts with other customers? Discover
Foursquare founder Dennis Crowley’s answers to these and other tough questions in
this post.
Ever come out of a social media planning
session with your head spinning? New forms of marketing have created new
buzzwords like optimize, reciprocity, and
engagement. But you don’t have to
learn all the jargon to have a successful social media campaign; you only need
to answer three basic questions.
The most popular post of the year was an
exploration of State Farm’s social media recruiting. The insurance company has
a dedicated Facebook Page and answers questions and comments within 24 hours.
The State Farm careers site features videos testimonials from interns, a rarely
seen part of a company’s workforce. Finally, State Farm’s interactive website
takes online recruiting to a whole other level. See how your brand can attain
“Superstar” status here.
What do these posts' popularity tell us? That there a lot of
people with an interest in – and a need for – social media trends, marketing,
and branding. As it so happens, they are also specialties of ours!
Put Brandemix on your to-do list for 2013; we want to be
popular, too.
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