Want to see what we’ve been up to? Check out these sites.
I was interviewed about employer branding for The Human Factor, the website of the Indian Institute of Planning and Management. I gave shared my stories, gave advice, and outlined the three characteristics of a successful employer brand: Alignment, Authenticity, and Differentiation.
Always a big fan of social media, I was featured in a piece for Managing Your HR called Social Media Can Help Companies Better Compete for Qualified Candidates. I quoted some important statistics for recruiters, like how 73% of employers claimed they had made a successful hire through social media, and that 43% of employers said social media increased their quality of hire.
Jason Ginsburg, our Director of Interactive Branding, wrote Meet the Rock-Star Brands of Social Recruiting for the SmartBlog on Social Media. He showed how Taco Bell, Sodexo, and UPS are cleverly using social channels to engage job-seekers and make hires.
Finally, I also had the honor of moderating a panel, “Selecting and Optimizing Your Applicant Tracking System,” hosted by HR/NY. I spoke with professionals from TechnoMedia, S&P, and Oracle Taleo about matching an ATS to the needs of a company, its recruiting partners, and its ideal candidates. We all shared best-practice tips for maximizing your system’s potential.
Would you like us to write for your site or speak at your event? Jason and I would be happy to hear from you.