Boasting from Brandeland!

What a week for Brandemix! Our Director of Interactive Branding and I have shared our thoughts on employer branding, social media, and recruiting in four fantastic publications. On top of that, we presented our popular webinar, Socialize Your Talent Strategy, to more than 70 participants around the country and across the Atlantic. We were even asked to moderate an HR panel at Pace University.

Want to see what we’ve been up to? Check out these sites.

I was interviewed about employer branding for The Human Factor, the website of the Indian Institute of Planning and Management. I gave shared my stories, gave advice, and outlined the three characteristics of a successful employer brand: Alignment, Authenticity, and Differentiation.

I was also quoted an article for Rescue a CEO, part of CEO BlogNation, offering entrepreneurs tips on how to rebrand a small business. I broke down every rebranding initiative into four simple steps.

Always a big fan of social media, I was featured in a piece for Managing Your HR called Social Media Can Help Companies Better Compete for Qualified Candidates. I quoted some important statistics for recruiters, like how 73% of employers claimed they had made a successful hire through social media, and that 43% of employers said social media increased their quality of hire.

Jason Ginsburg, our Director of Interactive Branding, wrote Meet the Rock-Star Brands of Social Recruiting for the SmartBlog on Social Media. He showed how Taco Bell, Sodexo, and UPS are cleverly using social channels to engage job-seekers and make hires.

Jason was also at Pace University, moderating the panel “Careers in Focus: Human Resources,” which featured representatives from NBC Universal, Penguin Publishing, Ipreo, and Harlequin speaking to students from Pace’s Lubin School of Business about the evolving field of HR.

Finally, I also had the honor of moderating a panel, “Selecting and Optimizing Your Applicant Tracking System,” hosted by HR/NY. I spoke with professionals from TechnoMedia, S&P, and Oracle Taleo about matching an ATS to the needs of a company, its recruiting partners, and its ideal candidates. We all shared best-practice tips for maximizing your system’s potential.

Would you like us to write for your site or speak at your event? Jason and I would be happy to hear from you.