Sunday, October 14, 2007

Internal Communications. 3 Steps to Developing your Plan.

It takes great planning to successfully plan and execute a great internal communication strategy.

Here are 3 simple steps to help you build relevant, meaningful internal communications plans that work. But, for extra simple, call us.


1. Background/Business Objectives/Behavior changes

  • Who needs to do what differently
  • What do they need to change
  • Stop, start, do more, less
2. SWOT analysis
  • What forces are producing the current behaviors
  • How might people react to this new communication
3. Deliverables
  • Key issues for next 6 months that may require communication
  • Precise media, audiences they reach
  • Time frames/Resources required
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