I’ve
told you about Social Media Superstars and various best practices – but what
about worst practices? What are some
tactics to completely avoid?
Here
are some of my personal pet peeves for each major social network. Think of them
as social media don’ts.
Twitter
Ignoring
questions and comments. Twitter, like all social media, is supposed to be a
dialogue – that’s the “social” part. Only broadcasting and never replying is
almost like shouting continuously. Everyone can see that your Twitter stream
has no @mentions or retweets and they’ll know it’s pointless to communicate
with you before they even try.
Facebook
Not
using all the features. Believe it or not, some brands post only text and
links. The Photos tab is empty, or maybe has their logo as a default. And don’t
forget that Facebook allows you post videos, as well. In fact, you can have 10
custom Facebook tabs. Use them! Tabs can be used for posting jobs, holding
contests, or creating interactive experiences. Look what Coca-Cola offers, for example.
YouTube
We make a lot of videos here at Brandemix, so my pet peeves are production-based. Bad lighting and bad sound absolutely ruin videos for me. So are videos that stretch three minutes of content into ten minutes of agony. And some people don’t understand the concept of a second take, stammering their way through a presentation. Take the time to do videos right or else they may go viral for all the wrong reasons.
LinkedIn
If you’re in a LinkedIn Group, please add to the conversation and comment on others’ posts before posting a blatant advertisement for your services. Yes, we’re all on LinkedIn for business purposes, but that doesn’t mean civility and etiquette don’t apply.
Pinterest
Maybe it’s just me, but I’m not a fan of Pinterest accounts that only repin others’ pins. To me, it’s like only retweeting on Twitter and never posting something original. You don’t have to be an artist or designer to have access to some kind of visual collateral. Post photos of your office, or your employees, or your neighborhood. Do you have a pet? One category that never fails for me: dogs wearing sweaters.
Maybe it’s just me, but I’m not a fan of Pinterest accounts that only repin others’ pins. To me, it’s like only retweeting on Twitter and never posting something original. You don’t have to be an artist or designer to have access to some kind of visual collateral. Post photos of your office, or your employees, or your neighborhood. Do you have a pet? One category that never fails for me: dogs wearing sweaters.
Those are the worst offenders for each of the major social networks. Google Plus suffers from the same problem as Facebook, and Instagram abounds with the same poor production quality as YouTube.
What
are your social media pet peeves?
Have any examples? We’d love to see them.
And,
of course, if you’re having trouble achieving social media best practices, we’re happy to help.
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